Play The Spot

NTT Docomo

25th Anniversary

A new spot for NTT Docomo in Japan, to celebrate their 25th Anniversary, featuring Japanese superstar Namie Amuro.

Watch Amuro-chan sing and dance at Shibuya Scramble Crossing while viewing nostalgic images of those CD jacket covers and costumes Amuro-chan wore during her live performances from the good olé days! The spot also displays varying cell phone designs and fashion trends as they evolved and changed over four different time periods between 1992-2017 in this special blast-from-the-past.

Alt were challenged with making the Shibuya Crossing look realistic and believable, with the singer and her dance troupe performing against a green screen and them being placed in the fully CG photo-real environment by the artists at Alt.

TAG:

DIRECTOR
Hideyuki Tanaka
PRODUCTION Co.
Engine Film
CLIENT
NTT Docomo
AGENCY
Dentsu