Play The Spot

Gatorade

Sweat Chain

PepsiCo sports drink Gatorade is launching a major international campaign, “Make them sweat”, built around its status as the official sports drink of Uefa.

It stars male and female players including five-time Ballon d’Or winner Lionel Messi and Manchester City Brazilian striker Gabriel Jesus.

A 90-second spot, called “Sweat chain”, created by TBWA\Chiat\Day (and with VFX and post production by the artists at Alt), features a series of scenes and images illustrating the extent to which fierce competition makes footballers (and their coaches) sweat.

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DIRECTOR
Aaron Stoller
PRODUCTION Co.
Biscuit
CLIENT
Gatorade
AGENCY
TBWA/Chiat/Day