Santa’s been found in the outback of Australia. He crash-landed in Woop Woop and was welcomed in with open arms by the local community, because it’s always the more the merrier at Christmas with ALDI.
See the man behind the myth in BMF’s new Christmas campaign for ALDI, where a most unexpected guest turns up in the most unexpected place. It’s the perfect blend of myth vs. reality; the magic of a Christmas icon we all know and love, rooted in a very real, Aussie place, with real Aussie people and with a very real Santa you’ll find impossible not to believe in.
Directed by Goodoil’s Hamish Rothwell, with VFX and post production by Alt.